Books, DVDs, CDs

“I have read many of your books/articles over the years and love them. Easy to read, understand and put into practical use. “ Angela Hewson SHED24 Fitness Centre WANGANUI Dr Brooks has written 15 books on business management and customer care. Over 100,000 copies have been sold in New Zealand and overseas. This makes Ian the most published author in business management in New Zealand's history. His books are sold in North America, Great Britain and South Africa. Two books have been translated into Portuguese and are best sellers in Brazil. His newest book, 101 Tips to Create a Great Customer Experience, co-authored with Debbie Mayo-Smith, will be published by Penguin in April 2008. Books
	SECOND TO NONE 6 strategies for creating superior customer value. Ian’s best-selling book. -Over 50,000 copies sold. In Second To None, Ian explains how business is simply the activity of creating value. "Therefore," he says, those who understand value best will prosper and those who do not will struggle." Ian goes on to outline six practical strategies you can follow to increase the value you create for your customers, thus gaining a competitive advantage. This entertaining and practical book has struck a chord with managers of larger companies and owners of small businesses alike. Many have written to Ian saying how much his practical tips have helped them improve their business success.
	Persuade Your Customers to Pay More Over 10,000 copies sold. Are you tired of being pressured to give discounts? Are you fed up watching your margins decline while the prices you have to pay your suppliers sky rocket? There is an alternative. Persuade your customers to pay more.
	Persuade your Customers To Pay More Pocket Edition The Pocket Persuade Your Customers To Pay More, is a useful way of remembering Ian’s ideas about how to compete on value rather than price. It is also a great tool for staff as it warns of the dangers of competing on price, and explains how to sell value and handle price objections
	10 Steps To Becoming CUSTOMER DRIVEN Over 15,000 copies sold. The aim in business is to have profitable customers who stay with you for a very long time. To give your customers the quality experience that will keep them coming back, you need to be customer driven.
	101 Quick Tips New in 2008. New in 2008. Whether you’re self-employed, own or run a business in the trades, retail services or financial sector; manufacture products or grow produce, rely on tourism, foot traffic or subscribers for sales – you have customers. 101 Quick Tips: Create a Great Customer Experience brings together two internationally respected and accomplished customer service exponents. They reveal the tips you need to stand head and shoulders above the crowd to build customer loyalty, word of mouth and profits.
	The Apostles’ Creed The Apostles' Creed is an easy to read and entertaining story about Jim Barker, a partner in a financial services firm, who discovers 12 powerful principles for business and personal success. These principles changed his life and they could help you change yours too.
	Getting & Keeping Customers Customer satisfaction is no longer enough. Our customers are now more demanding and more sophisticated. They know they have a choice. They are always asking themselves: 'What have you done for me lately?'
	How to Turn Complaints Into Cash Most companies are losing a great deal of money and they don’t even know it! All because they don’t know how to handle customer complaints effectively.
	Putting The Customers First This entertaining and easy-to read story will show you how to build a company that will keep your customers coming back for more. Seaton Imports was in trouble. Jonathon Seaton, managing director and the founder's son, realized he had to change his company's strategy if they were going to survive. they had to stop hunting new customers and focus on persuading existing customers to keep doing business with them. To do this, they had to put the customer in the driver's seat. Also available as an ebook
	Reality is Crazy: The Story of Sovereign The rags to riches story of Sovereign is one of the most fascinating stories of business success in New Zealand’s history. Discover how a company with no name, no staff and no office in 1988 took only 12 years to become New Zealand's largest life insurance company with a market share twice as large as its nearest competitors.
	The Guide to Successful Business Partnerships Being in a business partnership is like being married – only without the joy of sex. It takes work to establish a solid base for the partnership, and commitment, patience, tolerance, and more hard work to be able to work together long enough to make the partnership productive. A little knowledge helps too.
	The Yellow Brick Road This is the book that no business manager should be without. An easy to read and entertaining book, The Yellow Brick Road will show you how to use quality management, customer service and teamwork to improve your business.
	The Business Person’s Toolbox of Really Useful Business Ideas . From Ian Brooks, comes a collection of short articles, success tips, facts and provocative thoughts guaranteed to entertain, challenge and inspire all business leaders.
	The Business Person’s Toolbox of Really Useful Business Ideas 2 Another collection of short articles, success tips, facts and provocative thoughts guaranteed to entertain, challenge and inspire all business leaders.
DVDs
	Second to None - DVD In Second To None the DVD, Ian explains how business is simply the activity of creating value. "Therefore," he says, " those who understand value best will prosper and those who do not will struggle."
	Persuade Your Customers to Pay More - DVD Are you tired of being pressured to give discounts? Are you fed up watching your margins decline while the prices you have to pay your suppliers sky rocket? There is an alternative. Persuade your customers to pay more.
	Customers Are Your Business - DVD Now you can see Ian explain the ideas that have made him New Zealand’s most sought after business speaker.
Audio CDs
	Second to None - audio CD The audio version of Ian’s best selling book Second to None
	Complaints are Gifts - audio CD Most companies are losing a great deal of money and they don’t even know it! All because they don’t know how to handle customer complaints effectively.
	Customers Are Your Business - audio CD Now you can hear Ian explain the ideas that have made him New Zealand’s most sought after business speaker.