Articles that appeared in NU Directions
the company magazine of Nufarm...more...

BUSINESS BUDDIES

A well chosen business partner can provide complimentary skills and expertise, as well as emotional and financial support. But how do you create and manage a successful partnership? ... more..

Discounting? Forget about it, expert advisies.

It's, killing industries, he claims, and besides, 'Price is not the main issue ever, for anybody’

There are many in the business world who think discounting and zero?percent financing are good ways to boost sales. Not so, says lan Brooks, who gave the presentation, “Value Selling," at the United Marine Manufacturers Association Conference in October. ...more...

Another Group of Customers

A widely accepted definition of a customer is “someone who uses any product or service you produce.” The advantage of using this definition, of course, is that it includes internal as well as external customers. But it also includes another customer group, one often neglected by managers.... more...

And How IS Your Day Going?

My wife went shopping last Monday and, being a friendly sort of person, she asked the shop assistant how her day was going. That was a big mistake. It seems the shop assistant's day was not going very well at all and she spent the next few minutes telling my wife about her troubles. ....more...

The Ten Biggest Mistakes Entrepreneurs Make

Persistence is the mother of good luck

Fall down six times and get up five and you have failed because you quit. Fall down 10 times and get up 10 and you are a success.

So says Tim Sole in his book Make Success Your Friend ? One hundred and one practical tips for what succeeds..... more...

Sea Change In Industry

Experts are pointing to the marine industry as successful innovators in the new economy, ROBIN BAILEY of The New Zealand Herald reports. ....more...

Seeing Through the Customer Service Trap

Cover Article by Ian Brooks
Extract from Customer Management Magazine

"We should forget about customer service." says Dr Ian Brooks, who argues that "Organisations which concentrate on what they are doing for their customers, instead of giving those customers what they actually need to make them successful, are falling into a trap." .....more...

HOW TO KEEP YOUR CUSTOMERS
COMING BACK FOR MORE

Dr Ian Brooks
Extract from, Customer Management Magazine, January 2002

There is a huge difference between being customer driven and customer focused and the trick is to lose that focus and replace it with more drive says Dr Ian Brooks. .....more...