|
 DELIGHTING
YOUR CUSTOMERS.
If you are a regular reader of this column, by now you will know
that: ...read on
YOUR
CUSTOMERS
WILL
TELL YOU
When we met in the August-September issue (I was overseas for the
last issue), we talked about how the key to creating customer value
is to learn as much as you can about your customers’
problems.
...read on
SLASHING
THE PRICE?
THINK TWICE!
Business in the agri-sector is tough as new entrants, direct sellers
and generics challenge established retailers and their traditional
ways of doing
business. ...read on
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CREATING
THE
RIGHT EXPERIENCE
To succeed in business you need profitable customers
who will stay with you for a long time. That means you have to create
for your customers the kind of experience that will make them
want
to: ...read on
WHAT
DO YOUR
CUSTOMERS VALUE?
In the last issue, I explained how your customers will tell you everything
you meed to know to succeed. Here is a key question you just have to
know the answer to if you want to compete on value: What do your customers
value? ...read on
WANT
A COMPETITIVE ADVANTAGE? CREATE SUPERIOR CUSTOMER VALUE.
As I’m sure you are beginning to see, my message is simple
and consistent: Don’t compete on price. Compete
on value. ...read
on
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YOU
HAVE A CHOICE.
You can compete on price or you can compete on value. If you do
not compete on value, you will have no choice but to compete
on price.
...read on
PROBLEMS
ARE OPPORTUNITIES TO CREATE SUPERIOR VALUE.
If you do not want to compete on price, you will have to create
more value for your customers than your
competitors do. ...read
on
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