to Marketing Yourself and Your Business |
1. Think community involvement.
Giving back to your community lets you do good and, at the same
time, drum up business.
2. Sponsor off beat, memorable events.
In addition to more traditional events, try unusual ideas like
renting a movie theatre for a day and inviting kids to a free viewing.
3. Attend trade association functions and chair events.
When you chair committees for your trade association, you meet
8' important people in your industry and exchange ideas and leads.
4. Work harder on yourself than on your business.
Continually go to school and learn.
5. Form your own local business network.
Make it a point to know local non-competing businesses.
6. Meet the key people in town who can help grow your business.
This could mean a prominent lawyer, banker, realtor or accountant.
7. Spread good rumours about yourself and your business.
Deliver quality; charge reasonable rates. In other words, give
customers a reason to talk.
8. Don't forget to network with people you know.
We tend to think of networking as constantly meeting new people,
and forget about neighbours and friends as sources of leads.
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