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to HELPING CUSTOMERS TRUST YOU |
- Provide friendly staff
We like friendly people and it is easier to trust people we like. We
believe that friendly people have our best interests at heart and it
is easier to trust people who care about you. Hire people who have
a positive attitude, friendly nature and who are enthusiastic about
serving customers. Train them properly and give them support when they
are on the job. Then reward them for good service. Remember, your staff
will treat their customers the way you treat them.
- Provide adequate information
Customers come to businesses not so much because of of what they sell
but because of what they know. They want information that helps them
to make the right decision about the products and services they should
purchase. They want to know how things are progressing and how the
supplier has performed.
- Offer performance guarantees
Performance guarantees significantly reduce the amount of risk the customer
has to take because they reduce the cost the customer will have to
pay if things go wrong. They also demonstrate the confidence you have
in the value you offer. The money-back guarantee is very powerful.
So powerful, in fact that I recommend you always give a full, no questions
asked, money-back guarantee.
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